1 Munris

Travel Research Papers

About Us

Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,000 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.

  • Global Airline Industry Almanac 2017

    Published: 20 Jan 2018

    2017 was a successful year with significant change for airlines. This is why we felt it was particularly important to invest in this retrospective view of some of the key events and trends of the past year.

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  • Better Business, Smarter Travel

    Published: 05 Jan 2018

    More connected, more integrated, more options for those who travel for business.

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  • Strengthening the airport value proposition

    Published: 04 Dec 2017

    Discover how airports can strengthen their value proposition with modern technology.

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  • A spotlight on Total Offer Optimization

    Published: 22 Nov 2017

    The airline industry is embarking on a major revolution from just selling the customer a “seat” on a flight to selling the customer a set of customized products selected just for them.

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  • Embracing Airline Digital Transformation

    Published: 15 Nov 2017

    We’ve entered the Fourth Industrial Revolution, an era of datafication, constant connectivity and digital workforces. What are the strategies you have initiated to stay ahead? Does your offer fit what your travellers truly value?

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  • Blockchain: harnessing its potential in travel

    Published: 18 Oct 2017

    What is blockchain, what do you need to know about it, and how is it relevant to the travel industry.

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  • Voyage of discovery. Working towards inclusive and accessible travel for all

    Published: 04 Oct 2017

    Amadeus commissioned this research report to ILUNION consulting firm to better understand the needs of travellers with accessibility needs, and to identify a framework for action for the travel industry.

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  • Managing Every Mile

    Published: 18 Sep 2017

    Amadeus commissioned the London School of Economics (LSE) to help businesses understand how to realise a better ROI on business travel.

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  • Travel Retailer of the Future: : creating future travel experiences

    Published: 06 Sep 2017

    Off the screen and on the scene: how to woo digital natives to a travel agency store. Future travel experiences will transform travel agencies as we know them. Learn in this report future travel trends & how the next generation will travel.

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  • Journey of Me

    Published: 16 Aug 2017

    "Journey of Me" traveller insights reveals astounding diversity amongst Asia Pacific travellers

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