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Essay Animal Farm Propaganda

Use of Propoganda In Animal Farm

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Propaganda is used by people to falsify or distort the truth. In the book Animal

Farm, many things happened to Napoleon and the other pigs because of using propaganda.

     First of all, Napoleon and the pigs used propaganda to tell lies the animals would

believe. For example, when Boxer was taken away in the knacker truck, Squealer got all

the animals to believe that the truck had been bought by the hospital, but they hadn’t taken

the stickers on the side off yet (pg. 115). Also, on page 61, when Napoleon first drove

out Snowball, Napoleon told the animals that the windmill was his idea and he just

pretended not to like it to get rid of Snowball. The animals all believed him because they

were ignorant. And finally, when the windmill was first destroyed, on page 72, Napoleon

used propaganda to make all the animals believe that Snowball had destroyed the windmill

himself and had been a traitor from the beginning. He even had them convinced that

Snowball had actually tried to sabotage the Battle of Cowshed but failed (pg. 79).

     Secondly, all the people that were lying and using propaganda were gaining power.

The pigs were given larger amounts of food, and even lived in better conditions than the

other animals. They were able to do this because they told all the animals that, since they

were the real brains behind Animal Farm’s accomplishments, they needed to rest better so

they could be in good mental health. Squealer used propaganda more then any other

animal on the farm, and he prospered from it. He became Napoleon’s second hand man by

making everyone believe they remembered wrongly about the commandments (pg. 70),

and made sure everyone always believed Napoleon was a good leader. The best example

was Napoleon; he lied about the windmill (pg. 61), the Battle of Cowshed (pg. 79), and

the changing of the commandments (pg. 69) to get away with many things and gain great

power. He became their unchallenged leader and no one opposed him.      

     And finally, because of using propaganda, the pigs gained the trust of the animals.

First of all, every single commandment on the wall was changed, and every time the

animals believed Squealer was telling the truth about them, even after they found him one

night next to a tipped over ladder and paint, near the wall (pg. 102). All the lies Napoleon

told the animals were believed, to illustrate, Napoleon convinced all the animals that

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Snowball was a traitor from the beginning. Even though some animals very clearly

remember him nothing like that, they trusted Napoleon because they thought he was

smarter and remembered it better. One of the best examples was Boxer, who would

almost constantly say the phrases, “Napoleon is always right,” and, “I’ll work harder” (pg.

69). Boxer was probably one of the most ignorant animals on the farm and always

believed Napoleon.      

     Therefore, you can see how many things happened to Napoleon and the pigs

because of using propaganda. I wonder if any animal on the farm figured out that almost

nothing was true.



 

How does George Orwell show the use of propaganda and fear as powerful devices to control the masses?

The novella,

 Animal Farm

, was written by George Orwell in 1945. It is a political allegory of the Russian Revolution, specifically criticising the totalitarian dictatorship of Stalin. Similar to

 Aesop’s Fables

, Orwell uses the animals in the novella to represent key figures during the Russian Revolution, such as the pig ‘Napoleon’ representing Stalin. Through the course of the novel, the communistic ideals of Old Major are distorted and corrupted by the pigs causing Animal Farm to become a totalitarian dictatorship under the rule of Napoleon. Napoleon uses propaganda and fear to justify his consolidation of absolute power and perversion of the ideals of Animalism. This essay will discuss Squealer’s use of propaganda in his speeches, the fear of an invisible enemy and the return of Jones, and the intimidation of the dogs. The main propagandist, Squealer, uses a powerful rhetoric to justify Napoleon’s acts. He employs the

testimonial 

technique by using complex language and terms that the uneducated animals are unable to understand,

“This has been proved by Science” 

(Pg. 22) and the words

“categorically” 

(Pg. 47) or

“tactics” 

(Pg. 35). Another technique is

card stacking 

 which Squealer employs to present only certain misleading information that not only supports Napoleon’s acts but illustrates them as the best and only choice,

“the  production of every class of food-stuff had increased by two hundred per cent”

(Pg. 51) and

“The whole management and organisation of the farm depend on us” 

(Pg. 22). These techniques convince the animals that Napoleon’s consolidation of power was for the good of the animals and the preservation of Animalism. The incomprehensibility of the complex language and terms that he uses, makes the animals unable to question the decisions and also continue to create a growing disparity between the pigs and the other animals. This disparity allows Napoleon to separate himself above the rest and gain more power. The propaganda convinces the animals that Napoleon’s perversion of ideals was for the better. Napoleon and Squealer use the fear of an invisible enemy and the return of Jones to present their acts as the least offensive option. Whenever a decision is questioned or protested against, Squealer employs the

lesser of two evils

technique. For example, when covering up the theft of the milk and apples, he states that if the pigs were not ‘healthy’ enough to watch over the animals’ welfare,

“Jones would come back” 

(Pg. 22). This technique effectively forces the animals to either stop protesting or be viewed as a supporter of Jones. When the windmill is destroyed in a storm, Napoleon blames Snowball and tells the animals that they

”will teach this miserable traitor that he cannot undo their work so easily” 

(Pg. 42). He continues to blame Snowball for any suspicious activity, the

red herring 

 technique, as it diverts the animals’ attention from questioning Napoleon’s rule, “

The animals are thoroughly frightened. It seemed to them as though

By Zinzan Gurney 19 Mar 2015

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